First Concept. Then Design.
I’m a Creative Director & Brand Specialist with extensive experience in building and leading regional and global brands across the MENA region.
My career spans collaborations with top multinational advertising agencies including Leo Burnett, Wunderman, Saatchi & Saatchi and other brand building power houses, where I developed integrated campaigns and brand strategies for leading names in the market.
Currently, I lead an in-house Brand Operations at a global clear aligner manufacturer, overseeing all brand experience touch points — from digital media and product marketing to offline materials, events, and packaging.
My focus is on building strong, consistent brand presence and translating business objectives into effective creative strategies that drive measurable growth.
Amazing multinational agencies and brand powerhouses have allowed me to produce work I am proud of.